Back to work... somewhat
I think I've discovered the trick to getting my fire back for my business. It was sorely lacking for a long time, but it seems that when this happens, the cure is simply to talk to a bunch of my AM buddies until the early morning hours. I got quite a bit (relatively) done yesterday. I've decided to scrap the idea of the 2 sites that I've been working on and combine them into 1 big one which will also have several other topics. While I know this goes against everything Martell is saying, I've come to the decision that I won't be following his methods anymore. I still think his system might be valid for someone just starting out who has no website creation/SEO knowledge, but once you move beyond that point, you just don't need him anymore. And there's an interesting thread on that topic that Martell himself answered on Allan Gardyne's forum, here's the link: http://associateprograms.com/discus/ftopic15748.html. I still stand by what I say in there - go pick up Colin's book and read it, learn it and apply it. You won't regret it! (If nothing else, sign up for his free newsletter, you'll get alot of info through that, too!)
Let's see, what else did I get done... Scouted domains for the new mega-site, non-dashed of course. Thought about all the categories that could be added. For example, let's say my original site was about patio furniture (it wasn't) so I broke it down in to tables, chairs, fireplaces, umbrellas, etc. The other site would've been cute knicknacks, plates, glasses, plants, etc. Well now, I'm going something more like, patio furniture, accessories, plants, fireplaces, tiki bars, outdoor equipment, pools, etc. I think that's a fairly good analogy, since I'm not ready to reveal the topic yet :) I'm excited about it. I've pretty much decided on a domain, it's quite catchy, and while I KNOW this will be alot of work, I'm hoping to divide it somewhat between PLR/authors/me and eventually grow it into an authority site. For now all my new sites will be like this. My existing ones will stay as is (maybe to grow out, maybe not) and I'll be honest and admit if I find a hot niche like Pet Memorials I may do a mini-site, but I agree with Colin that the mega authority site seems to be the new way to go.
I also tweaked a bit of the travel accessories home page and completely restructured the article directory. When I created the directory it was on the 2002 book advice, i.e. no more than 30 links per page, so I had it spread over 5 pages. How is that useful to the visitor? Plus they were all mixed in together with no way to easily find the topic you were looking for. This has all been changed now, if you want to see what I did, see travel articles. It really didn't take long, but what a difference! It all goes back to design and write for your visitor, NOT the search engines. We've all heard it before, but how many of us really listen to that statement? I wasn't REALLY... maybe a little, but the scale was definitely tipping in favor of the SE's. And look at where it's gotten me? I don't give a crap about the "Big Daddy" Google update because Google hates my sites anyway... and I think that's a sorry attitude. Because I know many of us are struggling to get Google to notice us, and just think about what kind of revenue we're losing every day because if we're lucky, we're on page 10 - if we're not, we're on page 100 or just don't seem to exist. If we do things right though, there doesn't seem to be a sandbox or getting "Google Whacked." There ARE other ways of doing what we do, we just have to be open to them. Which goes back to buying Colin's book.
If you're thinking about it at all, please bite the bullet and buy it. I'd gladly give to you all for free if I could, but even if you don't want to buy it through my affiliate link, that's fine, http://www.veoreport.com - I just think it will help all of us who I know have been struggling, because we've all discussed it at one time or another. It will be $67 well spent. Besides which, I'll be probably talking about it more as I'm building my sites and I'd like you all to be in the loop of what I'm saying ;)
Anyway, I guess the long "I heart Colin" post (as I'm sure that's how it feels to many of you) should end now, plus I can't think of anything else to say right now. Other than I'm slowly discovering what they say about February being the slowest month is true. I'm getting decent traffic (for my sites, nothing like in the hundreds per day) but no one's buying, and very few are clicking on Adsense even. I haven't seen CTR this low in a looooooooooooooooong time. Oh well, thankfully there's only 28 days this month! lol
Have a great week everyone!
Tara :)
Let's see, what else did I get done... Scouted domains for the new mega-site, non-dashed of course. Thought about all the categories that could be added. For example, let's say my original site was about patio furniture (it wasn't) so I broke it down in to tables, chairs, fireplaces, umbrellas, etc. The other site would've been cute knicknacks, plates, glasses, plants, etc. Well now, I'm going something more like, patio furniture, accessories, plants, fireplaces, tiki bars, outdoor equipment, pools, etc. I think that's a fairly good analogy, since I'm not ready to reveal the topic yet :) I'm excited about it. I've pretty much decided on a domain, it's quite catchy, and while I KNOW this will be alot of work, I'm hoping to divide it somewhat between PLR/authors/me and eventually grow it into an authority site. For now all my new sites will be like this. My existing ones will stay as is (maybe to grow out, maybe not) and I'll be honest and admit if I find a hot niche like Pet Memorials I may do a mini-site, but I agree with Colin that the mega authority site seems to be the new way to go.
I also tweaked a bit of the travel accessories home page and completely restructured the article directory. When I created the directory it was on the 2002 book advice, i.e. no more than 30 links per page, so I had it spread over 5 pages. How is that useful to the visitor? Plus they were all mixed in together with no way to easily find the topic you were looking for. This has all been changed now, if you want to see what I did, see travel articles. It really didn't take long, but what a difference! It all goes back to design and write for your visitor, NOT the search engines. We've all heard it before, but how many of us really listen to that statement? I wasn't REALLY... maybe a little, but the scale was definitely tipping in favor of the SE's. And look at where it's gotten me? I don't give a crap about the "Big Daddy" Google update because Google hates my sites anyway... and I think that's a sorry attitude. Because I know many of us are struggling to get Google to notice us, and just think about what kind of revenue we're losing every day because if we're lucky, we're on page 10 - if we're not, we're on page 100 or just don't seem to exist. If we do things right though, there doesn't seem to be a sandbox or getting "Google Whacked." There ARE other ways of doing what we do, we just have to be open to them. Which goes back to buying Colin's book.
If you're thinking about it at all, please bite the bullet and buy it. I'd gladly give to you all for free if I could, but even if you don't want to buy it through my affiliate link, that's fine, http://www.veoreport.com - I just think it will help all of us who I know have been struggling, because we've all discussed it at one time or another. It will be $67 well spent. Besides which, I'll be probably talking about it more as I'm building my sites and I'd like you all to be in the loop of what I'm saying ;)
Anyway, I guess the long "I heart Colin" post (as I'm sure that's how it feels to many of you) should end now, plus I can't think of anything else to say right now. Other than I'm slowly discovering what they say about February being the slowest month is true. I'm getting decent traffic (for my sites, nothing like in the hundreds per day) but no one's buying, and very few are clicking on Adsense even. I haven't seen CTR this low in a looooooooooooooooong time. Oh well, thankfully there's only 28 days this month! lol
Have a great week everyone!
Tara :)

18 Comments:
Hi Tara, please keep me updated on how the new site turns out - I'm still pretty skeptical of Colin's info after looking over his site and signing up for the newsletter.
By
jenn, at February 06, 2006 12:14 PM
Hey, I also wanted to mention that I have non-Martell-style sites that are in the sandbox, yet the one I made years ago isn't. It uses dashes, I do nothing to promote it and it gets over 25,000 visitors/month. So I don't know, I don't mean to be disagreeable, but it just doesn't fit together for me. ??
By
jenn, at February 06, 2006 3:55 PM
Hi Tara,
Thought I'd give an answer for Jenn. Colins interviews with Matt Cutts has shown him that Google will be penalizing most but not all sites that use the dashes to try and get key word spamming into a site name. If you have a site name with one dash you probably will not be penalized at all. Or if your site name has several dashes and only one keyword you could be safe. There are some sites that do well to this day with a dash or two. Another reason your site might be doing well is that you are providing a valuable content to your visitors. Google could be ranking you well, because you actually do have a site that is good and not just keyword focused.
keep in mind that Colin has written his book/report on the information he gathered from Matt who is a Google software engineer. Nothing to laugh at there.
By
Brad, at February 06, 2006 4:22 PM
It's good to know it's based on a very reliable source - well sheesh, I was hoping it wasn't true since all of my sites use dashes and keywords in the domains :(
And that first email I got from Colin just screamed "fear marketing" to me.
Thanks forthe reply, I check Matt's blog and read his interviews regularly but I guess I missed that. If you happen to know where Matt said that, I'd love to have a look.
By
jenn, at February 06, 2006 4:41 PM
That email from Colin was sort of a sky is falling thing, but in Colins mind his sky did fall. He got hit hard by the November 2004 Google updates. That's when he started looking past JM's methods and started going outside the JM box. The new approach has worked well for him. I personally know Colin myself and he has shown me some of his new sites when he first published them...then in seveal weeks I have seen them jump to the first page of a Google search.
I to, like Tara, am now following Rosalinds and Colins methods.
As for where Matt said it...you need to talk to Colin. What Colin says about what Matt says comes from personal conversations Colin has had with Matt.
I wouldn't give up on your sites. You may very well be little affected by this. As long as you have good content and aren't trying to fool Google with tons of keywords on each and every page.
Another thing Google is looking at is how long your visitors are staying on your sites. You need to keep them there for Google to know you have visitor interest. Google is and will continue to change all the old rules we knew in the past.
Right now Yahoo and MSN are doing nothing with the dashed domains. But that might not hold true in one or two years.
By
Brad, at February 06, 2006 5:08 PM
Oh, I'm not giving up on my sites :)
That may be, but I was just searching Matt Cutt's site and noticed he uses dashed-keywords for his pages, and even says he recommends dashes here:
http://www.mattcutts.com/blog/dashes-vs-underscores/
Now I realize that stuffing a domain name or a page with keywords is a big no-no, but Colin's warning did seem extreme to me.
And I do have several non-JM sites, I do test different things out... just had to disagree a bit here... but who knows...
I am aware that Google is now tracking how long visitor's stay, and am trying to make things as interesting as possible :)
By
jenn, at February 06, 2006 5:16 PM
None of us have the "correct" answers. You just said the most important thing..."test". You are doing things right as you have good visitor counts and you are having success. Just keep your mind open to the new ideas and keep building. If you run into a bump in the road, make adjustments and move on.
I do know that Google is re-writing the rule book and we need to be aware of that. I didn't see Matts comments on the dashes, but I do know what he told Colin.
Let's hope we all have the success we are looking for no matter what road we take to get there.
By
Brad, at February 06, 2006 5:24 PM
Yes, let's hope :) I do appreciate the speculation over it, and like discussing it all, I guess his delivery just turned me off.
In any case, Google sure keeps things interesting for us.
By
jenn, at February 06, 2006 5:29 PM
Hey, discussion is always good. How else do we learn?
You aren't the first one that I have heard that disliked his inital mailing. The only thing I can say in his defense is he's learning also. Colin is actually a very nice fun loving type of guy. His voice is perfect for being an announcer or in braodcast industies. His book is worth looking at though if you want one more piece of the puzzle.
By
Brad, at February 06, 2006 5:56 PM
Cool, and the book has piqued my interest!
Well damnit, I want to buy 4 new domain names this week and now I don't know whether to dash or not to dash...
By
jenn, at February 06, 2006 6:03 PM
Test, do several with and several without. For my own two cents...I'm doing without from now on. They key is to make the domain name shorter, doesn't need to be key word focused and it should actually mean something...say for example a site for gardners...flowerandgardenideas.com
When you read it, it means something.
By
Brad, at February 06, 2006 6:26 PM
I think Brad has covered everything I would've said, so I'll leave it at that. But wow guys, thanks for the discussion!
Tara :)
P.S. For those wondering about Brad, he's been lurking here for a while and we've been talking :)
By
Tara, at February 06, 2006 8:11 PM
Jenn, did you buy your domains? What did you do about dashes?
By
Brad, at February 09, 2006 12:40 AM
I still have not bought my domains :) I think I'm going to get one without dashes - and it's a pretty broad topic, and two or three with one dash.
I connected something, though, I do have a site that does have a keyword-dashed domain, but is over a very general topic (home & garden), and it looks like it has (so far - fingers crossed) avoided the sandbox, because it gets over 90% of its visitors from Google... so I think Google is sandboxing little niches... still not too worried about the domains, though.
By
jenn, at February 09, 2006 10:59 AM
Cool!
Keep us updated if you can. One experience passed to all is a learning experience for all.
I think I'm sticking with non-dashed domains, but that's my preference for now. ;^)
By
Brad, at February 09, 2006 11:44 PM
:) Definitely, I get more info out of hearing real experiences with sites than anything.
I do think there's something to the domain deal - if G is sandboxing niche sites, then having a keyword domain could make it look like more of a niche, but I have a feeling all factors go into the equation.
It's all just my theory, though! :)
By
jenn, at February 10, 2006 10:50 AM
Interesting reading about the domains thanks for the useful information
By
Mark, at February 12, 2006 3:07 AM
Most of you have probably already seen this, but check out this affiliate programs forum: http://www.associateprograms.com/discus/ftopic15748-30.html
Down towards the end of the messages, you can see what Colin has to say about all this himself. Very interesting reading.
By
Brad, at February 15, 2006 10:29 AM
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